To make publishing to Facebook easier for the 25% of the web that uses WordPress, Facebook has teamed up with Automattic, parent company of WordPress, to build a free plugin for Instant Articles. This plugin enables anyone with a WordPress blog to seamlessly share their content as Facebook Instant Articles.
If you’re looking to increase engagement and reach of your content, Instant Articles could be the way to go as early analysis suggests that people engage more deeply with the immersive experience and share Instant Articles with their friends more often than standard web articles.
In this post, I’d love to share with you a little on how Instant Articles work and how you can get your blog set up with Instant Articles using the WordPress plugin.
Let’s get into it!